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Samsung, Sony first in front in the war on the Chinese market for 3D TV
Samsung, Sony first in front in the war on the Chinese market 3D television
Not the TV manufacturers are willing to underestimate the 3D for this new trend, title = "Acer Aspire 3000 Battery"> Acer Aspire 3000 battery, but the real courage to bring the practice in the Chinese market is still a practice of Samsung.
"Avatar" The successful launch of the 3D film industry, but now in the area of television, but also dares to conclusions: it will be end technology household essentials, or just a gimmick? Including Samsung, LG, Sony, Sharp, Panasonic, TCL, including many brands are posted on the international market of 3D, extremely worrying.
Sony, or even turning it as currency. "The 3D technology will give many of our products to give a new life. "Exposure to early 2010 CES, Sony CEO Howard Stringer Global @ (Howard Stringer) forward for determining the outside world seems better than all competitors. Although there are still dissenting voices within the company but Stringer that 3D will be to revitalize the Japanese company a good opportunity. He ordered the company to promote the 3D application for each business unit – unit production TV film production company, to electronic games sector.
Before that television companies Sony five consecutive years of losses, company officials hope will help to introduce them at dawn 3D. "In 2012, we hope that more than half of the Sony television sector, sales of television in 3D, including its 3D products, including group sales volume of 1 trillion yen (about 74 billion yuan). "Sony (China) Co., Ltd. President Nagata Haruyasu the" first financial weekly " said.
If vision can be achieved, will allow Sony to double the share of world market, we can successfully restrict competition between Samsung and LG gap. Currently, two South Korean companies have the old king behind them. In 2009, shipments of Samsung on the world market has reached double the Sony. "We plan to make 3D TV and differentiate from competitors competitors. "Nagata Ching Kang said.
Surprisingly This time Samsung has stolen from the Sony front.
Samsung used to take the initiative to expand its accumulation in the era 2D under the edge. March 12 Samsung Times Square in New York held a conference on 3D television market, has invited the Red "Avatar", title = "Dell Inspiron 500m battery "> Dell Inspiron 500m battery director James Cameron on the scene to help @.
Here, a month ago, Samsung has Local sales in South Korea 55-inch and two 46-inch television in 3D – they have six weeks, sales totaled 10,300 units, exceeding the Samsung LED TV launched in the local results.
Then retrieve all the competitors, Samsung, before pushing the 3D TV is both in the U.S. and China, the most remarkable market in the world.
WTO April 16 class days in Beijing to become Samsung exhibition on 3D technologies. 3D images projected a wide audience of leaders, the volcano, magma, dark red block cracking of this three-dimensionally. "Leva eyes Time will not say where people are, where is the next. "You said.
In the early days, Samsung China has made specifically for the 3D TV market investigation warm. China Samsung color TV sales companies in the Minister of Liming Xu has organized a series of meetings at the beginning of 3D television, initiatives marketing and specific activities in the office all corners of the situation according to plan. Samsung Suning Beijing and cooperation has begun in March were raising activities of trial experience, space limited to 50 persons, the number of results for registration online for more than 1,000.
Those who register will be the first 50 weeks of the trial Samsung 3D TV experience, if experience the end of an interest in purchasing the Samsung experience with the machine is sold to the user.
"This means is the marketing of our LED TV before inherited. "Liming Xu of the weekly" First Financial, "he said. Samsung year Last Guangzhou and Shenyang, respectively, with the cooperation network and experience of First Instance on local newspaper, and received a positive result.
To Xu Liming, China can accept user groups 3D TV should be better than the last year and recently launched a large group of LED TV. Although he introduced 3D to 46 inch LED TV on your TV the same size at about 4,000 yuan, but "because the cost Below, the new 3D TV LED television was introduced at least 10-20 per cent price reduction. "
April 20 Sony published two sets of Beijing is also three models of the 3D LED backlight title = "Dell Inspiron 8200 battery"> Battery Dell Inspiron 8200 LCD TV new products, also announced that "the objective in the living room, "the 3D strategy at this time, great 3D new Samsung TV posters were displayed Suning Appliance Stores in 21 days in television advertising has reached the television stations of major countries over a month.
Chinese customers are more expensive enthusiasm shown by 3D-TV several TV manufacturers to go beyond the expected. Su Ning, CEO Beijing Deputy historical materialism is the "first financial weekly, said 5 @ 1 before and after the period of peak consumption, Beijing sold more than 200 TV 3D GOME Electrical Appliances TV Division>> Minister Zhang Kai, also confirmed that only the 55-inch TVs A 3D sold in over 500 countries, and sold the cargo.
The options currently on the market only three weeks, a trademark of 3D TV, Sony, at least until that the corresponding products will be entered in June Several products claiming to provide the same large-scale domestic manufacturers have not been delivered.
Suning Beijing Anzhen Samsung store counter sales of color TV against a field of more exciting. 20 minutes after dinner, Clerk has received an approved four customers, which showed two purchase intent of customers.
Liming Xu declined to give precise figures on sales, saying only that current sales are "satisfied".
Sony is selling both the Chinese market with Samsung 3D TV will be the same size. The Japanese company behind the most careful determination. Stringer order to successfully promote the 3D and men ready to return cons. Second half of 2008, the president of Sony's electronic commerce strategy Chubachi said Sony's 3D doubt Stringer directly from President's seat on the drive it down.
Accustomed to the technical excellence of the company have enough ammunition. The objective the current competition in the production of 3D content, transmission, "We sell not just products." Sony (China) Co., Ltd. Vice-President Consumer Electronics Business Division, said Xie Biao, the content is more important. The creation of 3D content is precisely the advantage of Sony which is the full range of Sony products 3D joint implementation intentions.
Sony is the only experience to provide full 3D images of consumers electronics giant, the product of Sony Pictures Entertainment BRAVIA televisions, Blu-ray discs, digital projector, computer VAIO laptops, PS3 game consoles, Cyber-Shot to the nature of the camera all-inclusive.
"Production of 3D films is too slow, live 3D production methods might be able to provide HP Pavilion DV6 of the battery source chip. "March 12, Cameron told USA Today" interview. Sony hopes to use advantage of 3D TV production content, for many of Sony's format 3D content standard sales driving source of 3D TV from Sony. With technology 3D photography, Sony has succeeded in persuading the PGA Tour (PGA Tour) and ESPN sports network used 3D technology to record the event and Reading Sony and outside the company to promote this technology. Meanwhile, Sony and FIFA (FIFA) has accepted more than 25 Cup matches the world will use 3D cameras from Sony, film and television professionals.
"The television companies overseas and movies have prepared a large number of disks in 3D and television programs in China, in June, we will sell 3D TV and Blu-ray to be ready when the number of 3D content. "For the Chinese market, Sony (China) Co., Ltd. Sales Department of Consumer Electronics Display Products Division, Director a Ministry of Interior said the British.
In this regard, the Samsung is much lower and DreamWorks have signed a strategic partnership agreement under this agreement, the first 3D video – extended version, 3D animation, "Zemeckis," presented to the user 3D TV. But the agreement non-exclusive.
Rich enough to cope with the content source, Samsung has introduced a more flexible technology, will now able to receive television signals into a common 2D 3D displays. According to marketing director of Samsung TV Product China Color brought south on Samsung 3D TV technology through automatic analysis, the ordinary image in 10 different depth of field image 3D. "3D effects are not as good as direct source of playing a good movie, but also able to show a good 3D effect." Liming Xu said.
Sony with their own channels and 3D content to enjoy the benefits of the source, the intention to establish its technology as the industry standard, and thus remove television producer other 3D space of life. Samsung's response strategy is to promote compatibility of development. "Just as CRT TV time, the same tube can be used to produce the different brands of television. "Liming Xu said. Samsung panel industries in upstream resources is sufficient to get the price of leadership. This game will be a long process.
3D TV technology is not mature enough. Sony (China) Co., Ltd. Vice-Chairman of the Consumer Electronics Business Division, said Xie Biao, from this point, the naked eye there are many 3D TV of technical problems have not been compromised, "it's angle of vision and clarity of the Sony does not satisfy the requirements of the reason Sony was the continuation of high quality, but now the naked eye 3D image quality is relatively poor. "
Products finished on the market now in general use is "active trigger style" technology, the HP Pavilion ZD8000 battery that shows consumers television must rely on expensive 3D glasses. Samsung 3D TV for the two pairs of eyeglasses were donated, and the new cost for the purchase a pair of glasses is about 1000 yuan. At the same time, you should be wary of their symptoms of dizziness and nausea.
This June, Samsung and Sony will face the war, more players are also expected
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